A fresh lick of pink

Freetrade is an award-winning investing app with 1.4m users in the UK and £1.3bn in client assets. The App Store and Google Play screens were underperforming so I lead a new visual design that echoed the simplicity of the Freetrade’s user interface. I collaborated with performance marketers to identify trends and top performing copy for a more strategic design. Over a two week testing period app downloads increased by 17% when compared to the original designs, a resounding win.